L'Oréal Brandstorm
Scentiment, an AI-powered fragrance discovery app personalized just for you.
Role
Product Designer
Timeline
Spring 2025
(8 weeks)
Team
Jazzy Rao
Tiffany Huang
Skills
Product Design
UI/UX Design
Mobile Design
Prototyping
Tools
Figma
After Effects
Photoshop
PROJECT OVERVIEW
L'Oréal aims to revolutionize men’s beauty with personalized tech-driven solutions.
PROJECT SCOPE
Develop tech-driven, personalized grooming solutions for men, leveraging AI, data, and sustainable innovation to redefine self-care. Create inclusive products and experiences that empower men to embrace beauty and wellness.
CONTEXT
Embracing male beauty with fragrance discovery.
We chose to focus our project on fragrance, helping men embrace beauty as a self-expression and personal care—making fragrance discovery seamless, sustainable, and accessible.
$18B
Men's Fragrance Industry
33%
Men's fragrance is worth a third of the male grooming industry
Euromonitor (July 2023)
PROBLEM
However, choosing a fragrance can feel overwhelming, with traditional labels offering little to no personal connection…
THEREFORE, WE ASK
HMW make fragrance discovery more accessible and personal?
USER RESEARCH
of consumers
struggle to find scents that resonate with their personal experiences.
72%
of Gen Z and Millennials
believe that fragrance has the power to evoke emotions and memories.
70%
of male fragrance users
purchased fragrances for special occasions (e.g., dates, work, fitness, etc.)
SYNTHESIS
KEY INSIGHT 1
FRAGRANCE AS A TOOL FOR SELF-CARE & EXPRESSION
Position scent as a tool for self-care and identity rather than an exclusive luxury, making fragrance personal and accessible.
KEY INSIGHT 2
MOOD & OCCASION-BASED SCENT DISCOVERY
Personalize fragrance discovery by shifting from gender-based labels to mood- and occasion-driven scents, redefining how fragrance is classified and breaking traditional stereotypes.
KEY INSIGHT 3
AN INCLUSIVE COMMUNITY-DRIVEN PLATFORM
Build trust in fragrance exploration with a community-driven platform where users learn, share experiences, and navigate scent discovery with ease.
HYPOTHESIS
Leverage fragrance as a form of self-expression through emotion & occasion-driven discovery.
SOLUTION
Personalizing the fragrance discovery experience with mood & occasion-based recommendations going beyond traditional scent classifications. Embracing community to foster trust in finding the perfect scent, one that is more tailored to users' identity and self-care routines. Practicing eco-conscious behavior that excels Loreal's commitment to a more sustainable future.
FEATURE 1
AI-Driven Input Search
Describe a feeling or occasion to receive personalized fragrance recommendations, making scent discovery intuitive and personal.
FEATURE 2
Daily Scent List
Adapts to your daily vibes and routines to offer a personalized fragrance list, turning scent into a daily essential and reshape the future of personal care.
FEATURE 3
Mood & Occasion-Based Filters
Beyond traditional scent families, users can filter fragrances by emotions (e.g., “energizing”) or occasions (e.g., “date night”), making discovery more intuitive and meaningful.
FEATURE 4
Community Platform
Adapts to your daily vibes and routines to offer a personalized fragrance list, turning scent into a daily essential and reshape the future of personal care.
FEATURE 5
Sustainability Locator
Turn intent into action, connecting users to refill & recycle stations to cut packaging waste and support L’Oréal’s goal of 100% sustainable packaging by 2025.
Thank you to my team at L'Oréal's 2025 Brandstorm!